Four out of 10 gadgets purchased in the UK are bought by women, but only 1% of women feel that tech companies have them in mind when designing products. Lucie Sarif, the Head of Strategy and Planning at Lady Geek, will be discussing the story behind the campaigning agency that is transforming the way tech companies speak to women, including the 5 myths of selling to women and examples of brands that are doing it well.
Speaker: Lucie Sarif, Head of Strategy and Planning, LadyGeek
Twitter: @ladygeek